Apr 12, 2022
In Wellness Forum
There is a division between the old and the new generations, but the same appeal is still the same: whether it is offline channels, online e-commerce, or live broadcast e-commerce, what businesses need is to be able to make profits, not to have numbers but to have high return rates. And the “transaction volume” that loses money and the “traffic support” that seems to have many users but cannot be profitable. Just like between the old and the new Sijiqing, there is a Hanghai Road running through the north and south. In 2016, "Internet celebrity women's clothing" represented by Zhang Dayi and Sydney swept the country, and Hangzhou Internet celebrity stores accounted for more than 70% of the country. And 90% of the owners and bosses of these online celebrity women's clothing stores are from Sijiqing. Network data shows that in 2016, the annual transaction job title email list volume in Sijiqing area was more than 600 billion yuan. After the rise of live broadcasting, Jiubao area, where Sijiqing and the garment factories behind it are densely located, has become a must for various platforms, MCNs, and individual anchors. soup. In 2021, Lao Xu, the owner of a garment factory in Jiubao, chose to escape from. Taodoukuai and return to Sijiqing. 01 The traditional background of e-commerce high ground Every day at Sijiqing in Hangzhou starts at 4 am. The stalls opened one after another, the lights gradually brightened, and the music gradually sounded, and the organizers from all over the country shuttled through each stall to pick up goods. Since the establishment of Sijiqing Market in October 1989, this rhythm has never been interrupted, except for special periods such as the SARS period and the beginning of 2020. Lao Xu was used to Sijiqing's routine. His store for nearly 20 years is located in the Italian-French Clothing City. The style of clothes here is famous for its beautiful design and everyday wear, and it is also the main style of Internet celebrities.