Forum Posts

Md Siraj
Apr 09, 2022
In Wellness Forum
Under the epidemic, "management online + business online" is an inevitable choice. If you want to launch a business, it is not as simple as putting products or services online. Many companies have done countless live broadcasts, not only the cost of acquiring text message service customers is high, but also the conversion is not successful. Order. The key is that enterprises lack a moat for private domain traffic. In the era of traffic dividends in the past, using low-cost traffic to obtain purchases was the only choice for all companies, and this logic was regarded as the truth by almost all players who entered the Internet. But now, the traffic bonus is starting to disappear. Not only is the cost of traffic increasing rapidly, but the purchases that traffic can exchange for have also dropped sharply. This makes everyone extremely sensitive to the attribution of traffic. In the second half of the consumer Internet, traffic between the public domain and the private domain The traffic competition between the public domain and the private domain is undoubtedly a hot spot. 1. The difficulty of public domain traffic Public domain traffic, that is, the public traffic on the big platform, is open to all merchants, but if you need to use this traffic, you must buy it from the big platform one by one, and you need to pay for each traffic diversion. text message service Typical public domain traffic exists on platforms such as Taobao, WeChat, Douyin, and Toutiao. The charging methods of each platform are also numerous and pervasive. Traffic fees continue to rise, and they are repeatedly harvested by big platforms, so merchants are naturally uneasy. From a platform perspective, public domain traffic is obviously a good business. However, from the perspective of the whole ecology, the gameplay of public domain traffic is not necessarily a long-term solution, and there is natural room for private domain traffic. On the one hand, most of the public domain traffic adopts the bidding mechanism, which is bound to become more and more expensive. If enterprises text message service continue to fall into this traffic war, the final winner will have to bear excessive traffic costs. While traffic fees are rising, products will definitely reduce costs, become more and more homogeneous, and even counterfeit goods are rampant, leading to ecological collapse. Private domain traffic remains in the community circle and has its own unique needs. Businesses can focus on creating unique products or services based on the needs of the circle without paying traffic fees, and obtain high premiums by improving user experience. Finally achieve a win-win effect. On the other hand, it is not necessarily a good thing to keep traffic in the public domain even without considering the affordability of enterprises on the platform. Even with the help of powerful data and artificial intelligence, the experience that the platform can provide to traffic is always impossible to achieve the ultimate (that is, to achieve thousands of people and thousands of faces.
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Md Siraj

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