I still remember that from the end of 2017 to the beginning of 2018, an idle mobile game called "Traveling Frog" quickly became popular in various platforms and communities. After learning that this game can be downloaded from the TapTap App, many players have opened it. TapTap Tour. Next, the author will analyze TapTap from four aspects: market analysis, user analysis, function analysis and optimization direction, and operation analysis and optimization direction. The following is for TapTap Android 2.1.0 version only. 1. Market analysis 1. Product positioning According to TapTap's official website description: TapTap is a mobile game sharing
community that recommends high-quality mobile games. It synchronizes the game rankings of major application markets around the world in real time, and communicates with global players to discover high-quality mobile games. In an interview with phone number list Huang Yimeng, CEO of Xinxin Network in 2017, Game Grape mentioned that their team's entrepreneurial ideal is "to create a pure community that gathers high-end mobile game players". Before the emergence of TapTap, domestic game distribution channels usually adopted the operation mode of platform intermodal transportation. For players and game developers, this model makes the platform publishers play a pivotal role.
On the one hand, platform publishers are more inclined to promote games with their own intermodality, which cannot meet the needs of hard-core gamers for high-quality games; on the other hand, because they control the interface of diverting users, platform publishers can even influence the game Game content developed by the developer. TapTap, on the other hand, breaks this model and only uses information flow advertisements as its business model, and directly allows players to have a dialogue with developers. In Touch Music's exclusive interview with Huang Yimeng, CEO of Xinxin Network, Huang Yimeng once stated that TapTap "to some extent" It