The other is that the time is slightly awkward, and 818’s attention is always drawn by other marketing nodes. Such as: the Olympic Games, Qixi Festival, etc., naturally cannot effectively undertake the important task of connecting the "replenishment" node between 618 and Double 11 in the second half of the year. However, this "tepid" e-commerce node is expected to be "picked up and revitalized" by Douyin e-commerce again . With over 600 million daily active users, a unique way of mining user consumption needs, and a "snowball" growth model, Douyin 818 has won the attention of more and more brands and is expected to become Douyin's largest e-commerce IP of the year.
Activity. Regarding how to do a good Douyin promotion, we have sorted out these practical methodologies丨Sprint 818 Compared with last year's "818 Wonderful Good Things Festival", Kath found that this year's "818 New Trendy Good Things Festival" has Fax List greatly upgraded both from the participants and from the platform investment. On the subject of participation, last year's "Wonderful Goods Festival" still focused on bringing goods by experts - although Suning Tesco, Xiaomi, etc. and Douyin jointly created a "super live broadcast room", but overall, the brand operation at this stage is still It belongs to the stage of "benchmarking", and in this year's Trendy Goods Festival, we saw that brands that contributed more than 60% of Doudian's revenue have entered the hall and become the core participants.
From the perspective of platform investment , this year's 818 also includes almost all the traffic, interactive gameplay and generous benefits of Douyin e-commerce, including but not limited to: Douin explosion list, topic challenges, qualifying competitions, high red envelope subsidies, etc. , and will also join hands with Hunan Satellite TV to launch the first Douyin e-commerce customized party. While helping partners to transact efficiently, this e-commerce node will be strongly associated with Douyin and strongly bound to users' minds.